Travis Scott Sold 'Utopia' Vinyl for $5, Likely at a Loss
![Travis Scott Sold 'Utopia' Vinyl for $5, Likely at a Loss](https://www.billboard.com/wp-content/uploads/2023/08/travis-scott-press-2023-a-billboard-pro-1260.jpg)
Travis Scott sold 'Utopia' vinyl for $5, likely at a loss — could the strategy catch on? Executives say discounting can help drive "fan engagement."
![](https://preview.redd.it/5-vinyl-go-v0-a3elgglb1gib1.jpeg?width=828&format=pjpg&auto=webp&s=931ce94aea35326684a97c96e3ff983851b11925)
$5 VINYL GO! : r/travisscott
![](https://i.etsystatic.com/46467754/r/il/f880e8/5301608438/il_fullxfull.5301608438_e6dc.jpg)
Modern Mirror Hype Decor Utopia Travis Scott Sneaker Mirror
![](https://external-preview.redd.it/travis-scott-utopia-special-edition-vinyl-v0-fJY0zMTcT06dFX9EgCCmIypfQi_COPGrW3RGTI7Vvuk.jpg?auto=webp&s=765a964144a92acc589a5f9628b1cf21e15e0a15)
TRAVIS SCOTT - UTOPIA SPECIAL EDITION VINYL : r/VinylReleases
![](https://i.redd.it/joarvg337qgb1.jpg)
Good and bad news. Got the Vinyl, but on the way to my mailbox I
![](https://preview.redd.it/5-vinyl-go-v0-zf4862zwefib1.jpeg?width=828&format=pjpg&auto=webp&s=dca15c9d173e78e4d3277c31ee62350de931d6e6)
$5 VINYL GO! : r/travisscott
![](https://i.redd.it/02c9o20uppgb1.jpg)
Is getting the vynil with the ticket for $5 worth it? Free
![](https://imagez.tmz.com/image/c5/4by3/2023/08/13/c500d03c83c44c069bdd7596ec38946f_md.png)
Travis Scott's 'Utopia' Breaks Rap Vinyl Sales Record After 90
![](https://external-preview.redd.it/got-a-used-arrival-vinyl-for-only-5-v0-NHhydHY1MGl3NGNiMWbtiJgL1lsAM_CNpM5QKNr1Fgs8b9c-WcHR0FREcdnM.png?format=pjpg&auto=webp&s=a2f034ac58af1404668cafad371b8fb3078850b9)
rip the $5 vinyl : r/travisscott
![](https://i.redd.it/utopia-vinyl-cover-5-issue-v0-i3z1wan9ldyb1.jpg?width=3024&format=pjpg&auto=webp&s=6b5d19980ca9590db214d8485a2c0b051c190980)
Utopia Vinyl Cover 5 issue : r/travisscott
![](https://img.buzzfeed.com/buzzfeed-static/static/2023-08/9/6/asset/b32dbaafd0ae/sub-buzz-3505-1691563276-2.png?downsize=700%3A%2A&output-quality=auto&output-format=auto)
Travis Scott's Utopia Merch Sales Help Reach Number One
![](https://miro.medium.com/v2/resize:fit:1400/1*yuZ4_0eWG5oP-i-A0hTkig.jpeg)
Travis Scott — UTOPIA — Album Review, by Joe Boothby